Improving fertility & maternal health outcomes: Why OB/GYNs, primary care groups and health systems layer in virtual patient support with Frame

The healthcare landscape, particularly in women’s health and fertility, faces unprecedented challenges. Clinician burnout, staff shortages, and the growing demand for comprehensive reproductive care highlight the need for innovative solutions. Frame Fertility is a virtual care platform that addresses these challenges and enhances care delivery for OB/GYNs, primary care groups, and health systems.

Extending care while reducing clinician workload

Frame integrates seamlessly with in-person care providers, extending reproductive health services without increasing workload. Through a virtual care and concierge model, Frame provides pre-pregnancy counseling, fertility and infertility care, lifestyle modification, and male factor testing—all handled by Frame’s licensed clinicians, coaches, and care coordinators. With burnout rates for OB/GYNs and primary care doctors at an all-time high, Frame fits into existing EMRs and workflows, helping practices reduce patient call and message volumes while still offering comprehensive support.

Frame’s modular approach ensures that physicians can tailor care to their patients’ needs. Whether it’s offering the full scope of services, including ovulation induction, or focusing on nutritional counseling and male factor testing, Frame’s services are customizable at both the practice and physician levels.

By partnering with Frame, in-clinic teams can focus on working at the top of their licenses, confident that their patients are receiving evidence-based education and care aligned with their goals. Patients and couples also benefit from flexible options, with Frame’s Care Team extending practice hours to meet patients’ needs seven days a week, including after-hours.

Improving clinical outcomes and patient satisfaction

Patients need additional care and support to achieve their family building goals.  Research reveals that 90% have a modifiable risk factor that impacts pregnancy, yet only 14% of patients receive pre-pregnancy counseling before becoming pregnant.  With patients increasingly having children later in life, the risk of infertility and delivery complications rises, particularly if underlying risk factors are not identified early. 

Frame’s clinically validated intake process enables proactive care by screening patients before pregnancy and identifying potential risk factors for infertility and pregnancy complications. Frame supports patients at every stage of their fertility journey, from initial curiosity to planning or struggling to conceive. This support continues through the first trimester, with check-ins and reminders for in-person appointments and regular preventive care, such as Pap smears and cancer screenings. As a result, Frame positively impacts HEDIS measures, including timely prenatal care, STI testing, and preventive cancer screenings.

Frame’s platform also offers asynchronous messaging and personalized education based on the patient’s goals and stage of the journey. This continuous, patient-centered support contributes to Frame’s 98% patient satisfaction rate. Younger generations, in particular, appreciate the flexibility and accessibility that Frame provides, making it a valuable addition to any practice’s offerings.

Keeping patients connected to your care 

Partnering with Frame offers significant benefits, including boosting revenue and reducing patient leakage. By offering expanded services billed under your practice or health system, providers can keep more of the care continuum in-house, strengthening the bond between the practice and the patient while creating new revenue streams without increasing the demand on clinicians and staff.

For groups where primary care, OB/GYN, and other relevant services (e.g., urology, dietetics) are under the same umbrella, Frame adds an extra layer of coordination. Frame facilitates smooth handoffs between providers, ensuring that patients receive the most appropriate and timely care throughout their reproductive journey. This strategic partnership enhances the overall patient experience and ensures that providers can offer comprehensive, continuous care without additional strain on their resources.

Conclusion

In a time when demands on healthcare providers are greater than ever, Frame Fertility offers a win-win solution that both addresses these challenges and enhances the care provided by OB/GYNs, primary care groups, and health systems. By extending care, improving patient outcomes, and boosting revenue, Frame Fertility positions itself as an indispensable partner in the evolving landscape of reproductive healthcare.

If you’re interested in learning more about how Frame Fertility can benefit your practice, please reach out to us at partners@frameyourfuture.com. Together, we can improve patient care, satisfaction, and clinical outcomes in women’s health and beyond.

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